Logo & Brand Identity: Smooth Moves

This project focused on developing a cohesive visual identity for a holistic health and physical therapy practice in Burlington, Vermont. Inspired by the warmth of retro sunsets and a welcoming, wellness-focused atmosphere, I created a brand identity that balanced professionalism with an approachable, uplifting aesthetic.

The branding process began with logo exploration and expanded into a complete visual identity, including a curated color palette, typography, and supporting graphic elements. Every design decision was made to reflect the practice's commitment to movement, healing, and whole-body wellness while creating a memorable and versatile identity that could be applied consistently across digital and print materials.