Brewski Bar Branding

Brewski Bar was a branding project created for Alpine Shop's seasonal pop-up bar in South Burlington, Vermont. The space features the Waffle Cabin franchise alongside a selection of local craft beer, coffee, and tea, creating an après-ski atmosphere inspired by Vermont's outdoor culture.

The design process began with a series of concept sketches exploring the connection between skiing and craft beer. The final logo is built around a vintage Line ski, paired with a chalet-inspired typeface that reflects the bar's mountain aesthetic. The letter "i" was transformed into a foaming pint glass, adding a playful detail that reinforces the brand's identity.

To integrate the typography with the ski, I used a clipping mask to contour the lettering to the shape of the ski, creating a cohesive composition. The beer glass intentionally extends beyond the frame, adding depth and drawing attention to the mark while maintaining a clean, modern look.